Whilst almost anyone can put together a basic website these days - thanks to a range of user-friendly web design tools that are widely available - any business that is serious about its online portal to the global community should never cut corners when it comes to its front-end application.
Of course, if all a business requires is a simple website containing basic company information, then there is no reason why a company can't register a domain name and sign up to one of the many low cost hosting packages that exist on the World Wide Web.
But most businesses these days need more than a few lines of text and a logo to sell their wares. To get the most out of the internet's capabilities, it may be necessary to have online e-commerce applications and other sophisticated interactive tools - and this requires more than a little knowledge.
Websites, much like their offline printed counterparts, need to exist somewhere. Whilst they may seemingly exist in the vast expanse known as cyberspace, the truth is, websites are guests on the World Wide Web. And where there are guests, there has to be a host too.
Whilst it isn't impossible to host a website from home or 'in-house', the cost, time and technical implications, generally speaking, make it a very bad idea. It really is best to use an external host who are specialists in their field and can carry out all the technical tasks that ensure that the web server's security is never breached; through constantly updating to the latest server software.
So in short, any business that wants to focus as much time and energy as possible on its revenue generating activity, should possibly look to an external hosting service.
Furthermore, there are many different packages available to suit specific business requirements. For those who do just want a simple information-only website, then it can cost as little as a few pounds a month to register a domain name and have it hosted on the World Wide Web. For those with more substantial web hosting needs, then there is almost always a package available to meet all requirements.
A good web hosting company essentially brings confidence to any business that relies on its online web applications. For every second a website is in downtime, valuable customers could be looking elsewhere to fulfill their own business needs; slow websites too can cause business customers to become frustrated and visit a competitor's website instead.
This helps to illustrate the importance of using a reliable web host that has access to all the latest hardware and software applications; for sustained long-term success, it pays not to cut corners with any business-critical online application.
Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content
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